Third-party facts on this page were checked on August 15, 2026. Source: Noom's own support FAQ (noom.com, Noom Weight Plan Pricing and What to Expect) and noom.com/med/pricing. Offerings and prices change — always confirm current details on the provider's own site.
Noom Weight is a psychology-based weight-management program delivered through an app: short daily lessons on behavior change, food logging with a color system, weigh-ins, and access to coaching within the app. Noom also sells separate, more expensive Med programs built around clinician-prescribed medication — a different product category entirely. Coach F.I.T. is not a weight-loss curriculum; it is an ongoing coaching conversation covering workouts, nutrition, mindset, and recovery, delivered by text with no app at all.
Side by Side
| Factor | Noom Weight | Coach F.I.T. |
|---|---|---|
| What it is | A structured behavior-change curriculum: lessons, logging, weigh-ins | A conversational coach: you text, it coaches |
| Price | $70 for one month; longer plans reduce it (12 months for $209) | $19.99/month or $199.99/year |
| Where it happens | The Noom app | Your text messages — no app |
| Primary focus | Weight loss psychology and food habits | Whole-person coaching: workouts, nutrition, mindset, recovery |
| Workout programming | Not the core product | Personalized workouts for your equipment and schedule |
| Food guidance | Logging with a color-coded system | Conversational guidance, including meal-photo feedback over MMS |
| Daily structure | Lessons and logging you initiate | Your coach texts first every morning |
| Medication programs | Separate Noom Med plans (medication not included in Noom Weight) | None — not a medical provider; adapts coaching if you mention a GLP-1 |
Where Noom wins
If you want a structured curriculum — reading daily lessons about the psychology of eating, logging meals, and following a defined program — Noom is purpose-built for that, and its lesson library is something Coach F.I.T. does not replicate. If you are pursuing clinician-managed, medication-supported weight loss, Noom Med is a category Coach F.I.T. deliberately does not enter.
Where Coach F.I.T. wins
If logging apps and lesson streaks have failed you before, a coach that texts you first, answers your actual questions, and programs your workouts is a fundamentally different mechanism — at a lower monthly price. Coach F.I.T. also covers training and mindset as first-class subjects, not add-ons to a weight-loss funnel.
Coach F.I.T. is not a medical provider and does not offer medical advice; for medication or clinical weight-loss questions, consult a licensed healthcare professional. Unsure whether conversational coaching suits you at all? Read our honest fit guide.
Coaching, Not Homework
Three days of real coaching by text — no lessons to complete, no card required.
Start Texting Your Coach Today3-day free trial. No credit card required. Cancel anytime.